In any business where you are interacting with people, you will need to have some basic customer service skills. Estheticians are closely involved with their clients and often have to fill time talking with their clients. Having good communication and a friendly atmosphere will help improve your business and career as an esthetician. Here are some reasons why customer service matters and how you can improve your dealings with clients.
Whether you are just starting out as an esthetician or are currently learning from us at The Skin Institute, you can benefit from adding to your tool belt of people skills.
1- Listening Makes People Feel Comfortable
When you work on your listening skills and listen to what your customers have to say, you can make a friend for life. Listening to any customer’s concerns and working to make them right helps them have a positive association with your business.
Listening will also help you perform the right esthetician service to the customer’s specifications and help them to reach their goals. Your client will leave happy and feeling their best when you provide them with quality customer service.
2- Growing Your Clientele
When you provide excellent customer service, word starts to spread about your business. When you make people feel special and heard, they will tell others about how your business made them feel. Customer service helps more people to check out your work and will build your business to the next level. Recommendations and word of mouth go a long way, so don’t neglect to be a kind business owner.
3- Provide Knowledge On Products
Your customers come to you to learn more about their skin and hear what products you would recommend. If your customers feel like they can trust you, they will ask for advice or buy products directly from you.
The best way to give great customer service is to do some research about the products you carry and what customers will benefit from them. Memorize ingredients that are good for the skin and know which clients may be allergic to certain products. Recommending skincare habits and vitamins or foods can help your client have better skin.
4- Gain Feedback On Your Work
Assuming that all your clients like the same style of service is naive. Providing customer service and helping your clients to trust you gives them the opportunity to give you feedback. Asking your clients what you can change or how you can improve your practice will give them a non-awkward opportunity to voice their opinions.
Whether it’s the music you play, the products you use, or the way you speak to them, a client’s opinions deserve to be heard and taken into consideration.
It is also possible your customer is introverted or doesn’t feel like talking. Learning to read your customer’s emotions will help you provide the best service possible and give your client a relaxing experience.
5- Retain Loyal Clients
When clients are satisfied with your services and feel comfortable with you, they will continue to come back. While new clients are great, retaining loyal customers means you are doing something right. Returning customers means that you will always have an income and they will often seek the same service multiple times. This gives you the opportunity to perfect this work and share your work on a so-called “walking billboard.” Loyal customers will recommend your name to others when they feel like their esthetician cares about them.
The Skin Institute
If you are looking for a career in esthetics, our courses at The Skin Institute can help you start on the right foot. Learning about customer service is just as important as learning about skin, and esthetician services. Working towards a career in esthetics helps provide people with more confidence and health. We help you to learn how to improve people’s appearance and reduce aging.
Learn more about our courses and teachers on our website before applying. Contact our institute in St. George, UT, today.