Estheticians learn many marketable skills when in school, but one major one is makeup techniques. Providing makeup as an esthetician can be tricky to market, but showcasing your skills to loyal clients can help you take a step up in the industry. This blog will share some extra ways you can market your makeup skills for events like prom, weddings, graduations, anniversaries, and more!
1- Make Before And After Videos For Social Media
Even if you are already making content for your social media, posting more about your makeup skills and the techniques you have perfected will help. Booking large events like proms and weddings can be tricky when clients aren’t able to see your work.
If you have never done multiple clients’ makeup for a wedding, try doing a mock run on a friend or other esthetician. Share a before and after video to show off some of your best skills. Transition videos are some of the most popular on social media platforms, so sharing them will help grow your business in more ways than one.
2- Host A Free Event To Showcase Your Skills In Real Time
Maybe you are just starting out and want to jump into the event space without any hands-on experience. Hosting a free mini-makeover event will help people see in real-time how you would do their makeup. This can be a great opportunity to practice different techniques, utilize different colors, and practice on all skin types. An event is a fun way for people to get to know you while also planting a seed so they will remember you in the future.
3- Word Of Mouth
Sharing your services with others should never be a source of shame. Even if a current client isn’t looking for makeup services, talking about your wishes to get into larger event makeup may spread to others who are looking for a makeup artist.
Another way to spread word of mouth is to ask your past clients to talk about how they felt after your makeup services. When people are impressed with your skills, they will tell their friends, family, and coworkers about you.
4- Network With Event Planners
If you are looking to get into wedding makeup, major birthday parties, or other special events, work with event planners to put your name out there. Event planners often have a list of vendors that they recommend to clients when planning a large event. Adding your name to the list of makeup artists, photographers, seamstresses, or cake decorators will help get your name out to clients who may have never heard about you otherwise.
5- Do A Trial Run With A Potential Client
Some clients may be hesitant to work with you before seeing your makeup skills in person. Let interested parties know that you are willing to do a free trial run before their event. This gives the client a chance to see your makeup on their own face and get a feel for your personality. A trial run will give you a chance to practice your preferred makeup look before the big day and make necessary changes to the look before the client’s event.
6- Create A Professional Website
Showcasing your work and getting your name out into the internet space is done through an optimized website. A well-designed website will be like a massive portfolio with clear pricing about your makeup services. Having a clean website will make it easy for people to find you when Googling makeup artists. A website is also a great place to display photos of past clients, testimonials, and pricing. If you are passionate about your career, you need to take every step to market your makeup skills to a wide audience.
Skills Training From The Skin Institute
Our esthetician school offers many classes to help estheticians develop marketable skills for their careers. The Skin Institute offers basic and master esthetician courses to give all students the training necessary to serve the clientele. Makeup techniques are just one of the skills you will learn when taking classes at an esthetician school. No matter where you want to work in a spa, or salon, or open your own practice, The Skin Institute is the top schooling choice in Utah.
Depending on what courses you are looking to take, our enrollment dates vary. We offer part-time and full-time schedules throughout the year to meet the needs of different students. The Skin Institute has a 100% graduation rate and 78% placement rate. Learn more about our courses on our website.
