The Skin Institute

The Skin Institute

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5 Tips For Growing Your Clientele As An Esthetician

Home / Archives for Esthetician

After finishing your schooling to become an esthetician, you will need to start building a client base of people who continue to come back to you. Having a clientele will help you see a more consistent income and help you get your name out to more people.

Esthetician, Building clientele as an esthetician

Having clients that come to you regularly and ones that trust you will help you build a solid reputation as an esthetician. They can then more fully recommend you to others that may become loyal customers in the future. If you are struggling to know where to begin in building your client base, here are some tips that may help you. 

1- Share Your Portfolio Online

Whether you build a website, post content on Instagram, or film videos on Youtube, sharing your work will build your clientele. You can utilize all of these resources to help get your work seen by more people and show your personality. When having makeup or skincare done, many people want to go to an esthetician they can relate with. 

Sharing your recent work will prove your expertise and help people make a visual connection with you. People need to see something around 7 times before they make a purchase or book a service. Share your website or social media with others as often as possible. 

2- Ask For Reviews To Reach New Clientele

Consumers turn to reviews in order to determine if a restaurant, business, or service is worth their money. Having satisfied customers write a review can help you improve the number of quality customers you attract. 

It may feel weird to ask your clients for reviews, but you could offer an incentive for writing a review and put up flyers with a QR code to your socials, giving ample opportunity for people to say something positive. If you get any negative reviews, address their concerns immediately and work towards improvement.

3- Network With Other Estheticians

While other estheticians are working to build their clientele, working with others to help recommend you to people can be a worthwhile endeavor. For example, finding an established esthetician who already has full books could recommend you to any new clients that reach out to them.

The Skin Institute Saint George, UT

You may also be able to get tips from other estheticians about how they built their client base from scratch or how they think you could reach new customers. 

4- Follow Up With Clients After Appointments

If your clients have a great experience with you and then they never hear from you again, this can be a reason that they never book another appointment. The days or even a week after the initial appointment is a great time to reach out and ask about how they liked their service, ask for a review, or ask them to share you on their social media. 

You can also create an email list that sends out automated emails with your recent deals or services. This is a great way to continue to reach clients without too much extra work on your part. 

5- Market Yourself On Multiple Avenues

We have discussed multiple different ways to share your work with potential clients, which will make your business much more memorable. Even if you don’t know a lot about marketing techniques, posting your work on social media, building a basic website, and sharing your prices around your workplace or on social media are all great ways to get exposure. 

Estheticians often carry a variety of products as well, this can be a great way to make some extra cash and get your name out to more people. You may be able to get purchases from people who are not your regular clients. 

Courses From The Skin Institute

5 Tips For Growing Your Clientele As An Esthetician

Our esthetician school offers multiple courses and hands-on experiences to help prepare you for a career as an esthetician. The Skin Institute offers basic esthetics courses and master esthetics courses so you can receive the best education for your unique needs. Learn more about what is offered and when you can sign up and start your career!

Filed Under: Esthetician, Esthetician School, Master Esthetician

Men's skin and grooming

Men’s skin and grooming can get overlooked in skincare blogs and ads. Many men often don’t know where to begin when it comes to skincare or skin-safe products. Master estheticians can help men and women learn more about their skin tips and how to have better grooming. Men can avoid skincare or multiple products because they don’t want to smell flowery or they don’t think their skin needs some extra love. 

The Skin Institute can help people of all genders and ages have healthier skin. We train our estheticians to treat multiple skin conditions and recommend products that will work for you. In this blog, we will share some men’s skin and grooming tips to help get you started. 

Beard And Beard Skincare Matter

While going beyond basic grooming can be good for men and women, focusing on the basics can be good as well. Taking care of your beard, the skin underneath and around the area will help you have healthier skin follicles and skin. 

Most skin issues that men experience revolve around beard and hair growth issues. It is important to shave correctly and apply products that work for your skin afterward. 

Beard areas are sensitive, so applying products can be hard. Try to apply with the beard hair growth instead of against it. Gentle exfoliation can also help remove dead skin cells and encourage hair growth. Exfoliating toners can be a lifesaver when it comes to men’s skin and grooming products. 

Most Men Have Combination Skin

Combination skin means you have dry areas and oily areas. Men have thicker skin, larger pores, and produce more oil so you will need to avoid thick creams or pasty products. Look for water-based products that can add hydration to your home skincare routine. 

Men’s Skin And Grooming Tips From A Master Esthetician

Estheticians should focus on limiting clogged pores and limiting ingrown hairs. Because men’s skin is more complex if you are looking for an esthetician to treat you, find one that has knowledge of men’s issues. 

Don’t Neglect Your Back, Neck, And Chest

Another tip for men’s skin and grooming is to apply products and take care of the skin on the rest of the body. The back and chest are prone to breakouts and can benefit from skincare products as well. When it comes to men’s skin and grooming, you will need to focus on multiple parts of the body besides just the face.

Back and chest hair removal is often a highly requested service for men. Ingrown hairs can also lead to irritated red bumps that can affect the look of your skin. Laser hair removal and exfoliation from master estheticians can help limit these kinds of issues. 

Home Care Can Be Simple

Men want simple skincare routines and guidelines that are easy to follow. Home skincare can be simple and still beneficial without needing a million different products.

If men have never done a skincare routine before, it is important to stick to the basics (cleansing, exfoliating, moisturizing, and sunscreen). Following these basics will help remove excess dirt from your face and protect you from skin cancer. 

Tips For Master Estheticians Serving Men

The Skin Institute Estetician Courses Saint George Utah

If you are studying to be an esthetician, there are some skills you should develop to use when you work with men. 

  • Shaving and exfoliating correctly are important for men’s skin and grooming. Use beard products that won’t clog pores and shave with the hair grain growth. 
  • Suggest supplements for men when they are trying to improve their skin and are still searching for products that work for their skin type. Vitamins and minerals can help decrease inflammation and limit acne on the outside of your body. 
  • If someone is new to skincare or new products, help them start with what they have on hand. Some products like sunscreen, moisturizer, or Vitamin C supplements can all help skin without needing to purchase a large number of products. 

Classes From The Skin Institute

The Skin Institute provides high-quality education and hands-on training for those who are interested in skincare, hair removal, or facial reconstruction. We have basic esthetics and master esthetic courses so you can have all the skills needed to work in a salon or medical spa. 
We are dedicated to providing the complete, dynamic education we know students need to become competitive and sought-after professionals. Contact us to sign up for courses or learn more about our team.

Filed Under: Esthetician

The skin care industry is booming, but distinguishing between job titles can be confusing. This is especially true with overlapping services and similar names. It’s easier to distinguish between a dermatologist and an esthetician, but what about an esthetician and an aesthetician?

Both estheticians and aestheticians help their clients care for their skin with personalized advice and treatments. Here is what you need to know about estheticians and aestheticians so you can determine which career is right for you.  

Are Estheticians And Aestheticians The Same?

esthetician career options The Skin Institute Saint George, UT

This is a bit of a tricky question to answer because sometimes, people do use the terms interchangeably. However, there is typically a technical difference between the two, in that estheticians focus on cosmetic skin concerns while aestheticians focus on more medical issues. 

Both estheticians and aestheticians work with their clients in order to improve their skin’s appearance. They are both licensed skin care specialists, however, their responsibilities, education, and training differ according to the demands of their specializations. 

Bear in mind that their duties, titles, and roles can vary from state to state. Depending on the state, estheticians may or may not be able to provide services such as laser hair removal or skin resurfacing. 

What Do Estheticians Do?

Estheticians typically work at spas or salons. They are sometimes referred to as facialists or skincare specialists. Their work is focused on cosmetic procedures, to improve and maintain their clients’ skin’s appearance. Some offer additional luxury services, such as body wraps, brow enhancements, aromatherapy, acne treatment, eyelash extensions, and more. 

What Do Aestheticians Do?

Aestheticians typically work in clinical settings, like hospitals and dermatology clinics. They are sometimes referred to as medical, paramedical, or clinical estheticians. They perform non-invasive procedures on their clients’ skin and also help their clients maintain their skin after treatment. They treat issues such as skin damage, like burns and acne, and typically offer services from skin resurfacing to skin tightening and more.

Are Aestheticians Dermatologists? 

aesthetician esthetician

No, they are not. While aestheticians are licensed skin care professionals, dermatologists are full-fledged medical doctors who specialized in skin. Dermatologists go to college, then medical school, and then complete a residency, while aestheticians typically take one or two-year courses before earning their license.

An aesthetician can help with various skin issues, however, they cannot diagnose or treat specific skin conditions like a dermatologist can. Aestheticians can assist dermatologists by working under their direction to provide complimentary treatments that help patients’ skin and that support any medical treatments the dermatologist provides. 

Which Career Is Right For You?

Estheticians, aestheticians, and dermatologists all work with skin, but they are different career paths with different requirements. 

If you are invested in the medical side of skincare, you would likely want to pursue a career as a dermatologist. This involves at least 12 years of coursework and patient care. For a less intense option, you may pursue a career as a dermatologist assistant, which takes about 6 years. 

Aestheticians typically work alongside dermatologists or plastic surgeons. So if you like the more medical side of skincare but don’t want to become a dermatologist or plastic surgeon, this career option allows you to provide treatments in a more clinical setting. 

If your interest is more on the cosmetic side and helping your clients feel their best with specialized treatments, you would likely want to pursue a career as an esthetician. You can earn your license in less than a year and then go on to work at a spa, salon, or even for yourself. You can also obtain specialized training in luxury treatments, like eyebrow shaping and aromatherapy. 

Do You Want To Become An Esthetician?

Esthetician Course Saint George Utah The Skin Institute

The Skin Institute is here to help! We offer both basic and master esthetician courses in St. George, UT, with multiple enrollment dates throughout the year. You can do one of our part-time course options during the day or the evening in order to complete the course and test for your license in 24 weeks. You can also enroll full-time in order to test for your license in 15 weeks. 

Throughout your training, you will learn professionalism, different treatments and specialties, and have opportunities, such as visiting the luxury, world-class spa at Amangiri and the Bodies exhibition in Las Vegas. We also offer specialty classes in order to help you maximize your career options. Contact us today to learn more about how we can help you become an esthetician.

Filed Under: Esthetician

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552 N. Dixie Dr.
Saint George, UT 84770
Main #: (435) 429-2200
Alt. #: (435) 359-1777
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