Estheticians learn many marketable skills when in school, but one major one is makeup techniques. Providing makeup as an esthetician can be tricky to market, but showcasing your skills to loyal clients can help you take a step up in the industry. This blog will share some extra ways you can market your makeup skills for events like prom, weddings, graduations, anniversaries, and more!

1- Make Before And After Videos For Social Media

Even if you are already making content for your social media, posting more about your makeup skills and the techniques you have perfected will help. Booking large events like proms and weddings can be tricky when clients aren’t able to see your work. 

If you have never done multiple clients’ makeup for a wedding, try doing a mock run on a friend or other esthetician. Share a before and after video to show off some of your best skills. Transition videos are some of the most popular on social media platforms, so sharing them will help grow your business in more ways than one. 

2- Host A Free Event To Showcase Your Skills In Real Time

Maybe you are just starting out and want to jump into the event space without any hands-on experience. Hosting a free mini-makeover event will help people see in real-time how you would do their makeup. This can be a great opportunity to practice different techniques, utilize different colors, and practice on all skin types. An event is a fun way for people to get to know you while also planting a seed so they will remember you in the future. 

3- Word Of Mouth

Sharing your services with others should never be a source of shame. Even if a current client isn’t looking for makeup services, talking about your wishes to get into larger event makeup may spread to others who are looking for a makeup artist. 

Another way to spread word of mouth is to ask your past clients to talk about how they felt after your makeup services. When people are impressed with your skills, they will tell their friends, family, and coworkers about you. 

4- Network With Event Planners

If you are looking to get into wedding makeup, major birthday parties, or other special events, work with event planners to put your name out there. Event planners often have a list of vendors that they recommend to clients when planning a large event. Adding your name to the list of makeup artists, photographers, seamstresses, or cake decorators will help get your name out to clients who may have never heard about you otherwise. 

5- Do A Trial Run With A Potential Client

Some clients may be hesitant to work with you before seeing your makeup skills in person. Let interested parties know that you are willing to do a free trial run before their event. This gives the client a chance to see your makeup on their own face and get a feel for your personality. A trial run will give you a chance to practice your preferred makeup look before the big day and make necessary changes to the look before the client’s event. 

6- Create A Professional Website

Showcasing your work and getting your name out into the internet space is done through an optimized website. A well-designed website will be like a massive portfolio with clear pricing about your makeup services. Having a clean website will make it easy for people to find you when Googling makeup artists. A website is also a great place to display photos of past clients, testimonials, and pricing. If you are passionate about your career, you need to take every step to market your makeup skills to a wide audience.

Skills Training From The Skin Institute

Our esthetician school offers many classes to help estheticians develop marketable skills for their careers. The Skin Institute offers basic and master esthetician courses to give all students the training necessary to serve the clientele. Makeup techniques are just one of the skills you will learn when taking classes at an esthetician school. No matter where you want to work in a spa, or salon, or open your own practice, The Skin Institute is the top schooling choice in Utah. 

Depending on what courses you are looking to take, our enrollment dates vary. We offer part-time and full-time schedules throughout the year to meet the needs of different students. The Skin Institute has a 100% graduation rate and 78% placement rate. Learn more about our courses on our website.

Esthetic services are often seen as cosmetic regimens that help elevate beauty and soften skin texture. However, estheticians can help aid in overall health, stress relief, meditation, and more. Finding the right esthetician and esthetic service can elevate your physical and mental health. 

Taking care of your skin and body is just as important for your health as exercise and proper diet. Facials, massage, brow lamination, lash services, manicures, and pedicures are a form of self-love but can also provide nutrients for your skin to keep it looking younger. Let’s take a look at how esthetics can improve more than just physical appearance. 

Boosting Self-Confidence

The biggest benefit of proper esthetics is to help boost confidence. Skincare and massage bring a glowing complexion that makes many people look more alive. Even cosmetic services are used to make us feel our best, not based on what others think of us. 

Estheticians know how to treat many different skin issues, use products that increase the elasticity of the skin, and massage techniques to strengthen muscles. All of the techniques learned in esthetician courses are taught for the benefit of those who want to look their best. 

Massage For Stress Relief

Massage and other treatments provide relaxation for many patients, especially those who experience extreme stress. Esthetic services provide an escape from daily life and a chance to relax without distractions. Seeking services from your esthetician is a form of self-pampering. Putting yourself first and taking time away from normal life is a great way to prioritize stress relief.

Enhanced Image

When we look our best, we feel our best. Seeking skincare treatment, brow lamination, pedicures, makeup classes, or hair removal can help people feel more content with their looks. Lowering self-criticism will lead to reduced anxiety, positive self-image, and better mental wellness. Estheticians often use products that help clients look their best, but don’t provide health benefits. Lip balm, relaxing facials, facial massage, or cooling eye masks may provide short-term benefits but mostly help the client to feel pampered. 

Holistic Approach To Wellness

Embracing self-care in esthetic services provides a holistic approach to wellness. By nurturing inner and outer well-being, we may be able to have better mental health, cognitive function, and more. Holistic approaches will provide a balanced perspective on health, which can help you feel more connected to your body, brain, and other sensations. Holistic approaches provide better wellness and stress relief tactics to follow.

In addition to connecting with the body and mind for better wellness, esthetics provide good skincare habits and products to clients. Developing good habits for your skin will help limit wrinkles, sagging skin, skin cancer, acne, discoloration, and more. Using products like sunscreen, toners, vitamin C, collagen, and gentle cleansers is done during esthetic services. All of these products are easily accessible for clients to help them maintain their results at home. 

Encouraging Mindfulness 

During a spa treatment, mindfulness and meditation practices are promoted. Focusing on the products, facial massage, and scents of products will allow us to become more aware. Relaxing during your service will help you notice where you are holding stress. The atmosphere in an esthetician’s studio can feel serene which can reduce anxiety and stress during and after your service. Practicing deep breathing and other meditation techniques during a session with your estheticians.

Medical Skin Treatment

Skin care for medical conditions like eczema, psoriasis, and acne is crucial. These skin conditions can lead to severe damage to the skin that are visible for years. Master estheticians learn medical treatments that can help improve the look of your skin. Dermatologists often work alongside estheticians to help improve the texture of skin and remove discoloration. 

Services From The Skin Institute

The Skin Institute in St. George is an esthetician school that helps train the next generation of skincare experts. The Skin Institute offers services to local residents to help teach our students valuable skills. We offer facials, massage, body treatments, chemical peels, waxing, laser hair removal, and more. 

In addition to serving our guests with relaxing services, we offer basic and master courses for students. These courses are monitored by some of the top skin-care experts in the business. Dr. Bhupendra C. K. Patel and Mary Ronnow, Master Esthetician, help students learn about medical and esthetic techniques to make clients feel their best. Working at The Skin Institute will put students ahead of the competition with our comprehensive programs. Learn more about our cohorts by visiting our website today!

Our skin is one of the most sensitive parts of our body, which means that we need to take care of it through each season. Temperature changes that come with different seasons are one of the biggest factors that affect our skin. While you may not need to change your skincare routine completely, each season will require different considerations and you should limit environmental stressors as much as possible. 

Working with an esthetician or dermatologist can help you find the right products for each season. Paying attention to the products you use and how you use them during each season will help your skin stay healthy. Here are our top tips for skincare routines in each season. 

Refresh For Spring

Similar to spring cleaning your home, your skincare routine can use a refresh during the springtime. Not only is this a great time to get rid of products you no longer use, but to also find products that refresh the skin after a dry winter. 

One skincare tip to follow in the spring is exfoliation. Gentle exfoliation can help remove dead skin cells while brightening up your complexion. 

Lighten Up Moisturizer

As the weather gets warmer, your skin won’t need as much protection from the cold and dry air. Using a lighter moisturizer in the spring will prevent clogged pores. Moisturizing is important during every season to protect from free radicals and other environmental factors, but choosing a liquid moisturizer rather than a cream is helpful as temps warm up. 

Antioxidants

The best way to renew your skin is to increase antioxidants. Vitamin C and other antioxidant-rich ingredients are helpful for skin to fit environmental damage. Pollution, dirt, free radicals, and oil can all damage your skin, but antioxidants can help fight against them. 

Products with antioxidants include:

• Hyaluronic acid
• Vitamin C
• Niacinamide
• Resvertrol
• Retinol
• Polyphenois

Double Skin Protection For Summer

The biggest threat to your skin health is UV damage. Protecting your skin during the summer is crucial to keeping your skin looking and feeling its best. Summer calls for added SPF, hydration, and soothing. 

If you experience a sunburn, treating it with aloe vera is the best way to restore some skin cells. Aloe products can cool your skin from sunburns or rashes that are common with heat and sweat. 

Use Hydrating Products

Higher sun exposure can dry out your face, arms, back, and shoulders easily. Using hydrating sunscreen and other products during your night time routine can be rejuvenating. Try hydrating sheet masks, lightweight lotions, or gel-based cleansers. 

Prepare For Cold Weather In The Fall

After the summer you can prepare your skin for colder temperatures that come in the fall and winter. As the air dries out, preparing your skin for these changes will put you ahead of challenges like dry patches, acne, or discoloration.

Repair Sun Damage

Now that sun exposure is limited, take the time to repair any sun damage that occurred during the summer. Utilize aloe, moisturizers, and skin barrier repair products. Look for ingredients like retinol and peptides that are good for skin regeneration. 

Transition Back To Richer Moisturizer

Before the really cold temperatures set in, start incorporating richer creams into your nighttime skincare routine. Giving your skin plenty of moisture is important to help keep it looking lively during the fall and winter. 

Finding products with humectants can attract moisture from the air to your skin. This can help when the air is relatively dry and if you have a dry skin type as well. Products with hyaluronic acid or glycerin can increase your skin’s moisture count.

Advanced Treatments With Less Sun Exposure

Advanced treatments like chemical peels or laser therapy are best done during the fall. Less UV exposure is preferred when your skin is vulnerable after these tactics. Completing these in the fall will help you have new and rejuvenated skin cells before the winter and limit UV damage to your sensitive skin as it builds back up.

Nourish And Hydrate In The Winter

The dry and cold air of the winter is harsh on the skin. Keeping your skin healthy can be hard during the winter because of fluctuating temperatures, UV reflection, and wind burns. Thicker products with added hydration should be worked into your morning and evening skincare routine. As the seasons change, you may need to have a set of products for colder temperatures and a set for warmer temperatures to prevent dry skin. 

Cream Cleansers And Thick Moisturizer

The winter weather can strip your skin of natural oils. This is why many people experience dry skin during this season. This makes cleansing and cleaning your face more damaging if you don’t use the right products. Cleansers that are cream or oil-based are best for the winter. 

Don’t Skimp On SPF

Even though the sun tends to hide during the winter, snow and other light areas can still reflect UV rays. During the winter, you should still plan on wearing SPF to protect your skin. A broad-spectrum sunscreen should be a part of your skincare routine through all seasons. 

Esthetic Tips From The Skin Institute

Our esthetician school is proud to serve students in St. George, UT. We teach basic and master esthetician courses and techniques to help set you up for success in a saturated market. Our students will learn more about skin types, makeup techniques, skin repair, and massage therapy. Check out some of our specialty courses and what we offer on our website.