After finishing your schooling to become an esthetician, you will need to start building a client base of people who continue to come back to you. Having a clientele will help you see a more consistent income and help you get your name out to more people.
Having clients that come to you regularly and ones that trust you will help you build a solid reputation as an esthetician. They can then more fully recommend you to others that may become loyal customers in the future. If you are struggling to know where to begin in building your client base, here are some tips that may help you.
1- Share Your Portfolio Online
Whether you build a website, post content on Instagram, or film videos on Youtube, sharing your work will build your clientele. You can utilize all of these resources to help get your work seen by more people and show your personality. When having makeup or skincare done, many people want to go to an esthetician they can relate with.
Sharing your recent work will prove your expertise and help people make a visual connection with you. People need to see something around 7 times before they make a purchase or book a service. Share your website or social media with others as often as possible.
2- Ask For Reviews To Reach New Clientele
Consumers turn to reviews in order to determine if a restaurant, business, or service is worth their money. Having satisfied customers write a review can help you improve the number of quality customers you attract.
It may feel weird to ask your clients for reviews, but you could offer an incentive for writing a review and put up flyers with a QR code to your socials, giving ample opportunity for people to say something positive. If you get any negative reviews, address their concerns immediately and work towards improvement.
3- Network With Other Estheticians
While other estheticians are working to build their clientele, working with others to help recommend you to people can be a worthwhile endeavor. For example, finding an established esthetician who already has full books could recommend you to any new clients that reach out to them.
You may also be able to get tips from other estheticians about how they built their client base from scratch or how they think you could reach new customers.
4- Follow Up With Clients After Appointments
If your clients have a great experience with you and then they never hear from you again, this can be a reason that they never book another appointment. The days or even a week after the initial appointment is a great time to reach out and ask about how they liked their service, ask for a review, or ask them to share you on their social media.
You can also create an email list that sends out automated emails with your recent deals or services. This is a great way to continue to reach clients without too much extra work on your part.
5- Market Yourself On Multiple Avenues
We have discussed multiple different ways to share your work with potential clients, which will make your business much more memorable. Even if you don’t know a lot about marketing techniques, posting your work on social media, building a basic website, and sharing your prices around your workplace or on social media are all great ways to get exposure.
Estheticians often carry a variety of products as well, this can be a great way to make some extra cash and get your name out to more people. You may be able to get purchases from people who are not your regular clients.
Courses From The Skin Institute
Our esthetician school offers multiple courses and hands-on experiences to help prepare you for a career as an esthetician. The Skin Institute offers basic esthetics courses and master esthetics courses so you can receive the best education for your unique needs. Learn more about what is offered and when you can sign up and start your career!