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Advanced Makeup Techniques To Elevate Your Beauty Game

Home / Archives for Esthetician
The Skin Institute Saint George, Utah Esthetics License

As an esthetician, you will find yourself doing makeup looks on a variety of different models. Knowing about proper makeup application, how to treat different skin types, and the proper makeup for different skin tones will make your clients feel confident and show off your skills in the best way. There are many advanced makeup techniques that can be used for weddings, magazine shoots, online media, and more. Knowing these tips will help set you apart from other estheticians. 

1- Using Advanced Makeup Techniques In Different Media

While you may know how to make your model look good while they are sitting in your chair, that makeup may not always translate to other forms of media. Makeup photographed by cameras, worn on the red carpet, or on a movie set all require different products and techniques in order for their wearer to look their best. 

When being photographed, makeup should be slightly heavier and accentuate prominent features (cheekbones, lips, eyes). Apply the makeup in natural lighting with a primer as your base.

For movies, TV, or video, opt for a matte foundation and set all makeup with powder. This will help prevent creasing and sweating. Use a foundation that is one shade darker than the skin tone to prevent washout. Stick to a natural lip color and apply lightly. 

2- Brightening With Peach Or Apricot Toned Primers

For skin that is a little bit dull, use a brightening cream, or peach-toned products to help bring more life to the skin. Using these colored products is also great for models with hyperpigmentation to help counteract dark circles or purple tones. 

3- Prep The Skin

There are many steps that makeup artists and estheticians can take to help prepare the skin before applying makeup. Removing small hairs and peach fuzz from the face will help your makeup melt into the skin. It gives you a smoother application by preventing the foundation from looking cakey. 

Before applying any makeup, you can help your model have better skin by doing a light facial massage. This will help with lymphatic drainage and help stimulate collagen production, both of which help the skin look less tired. 

advanced makeup techniques

Use a moisturizer that is clean and nonirritating before applying any base makeup. This will help the model have a dewy glow while helping you avoid patchy makeup. 

4- Utilize Your Color Theory Knowledge

Different skin types and tones will have underlying colors. Veins, acne spots, sun damage, and dark circles are all skin ailments that you will have to work around as a makeup artist. Advanced makeup techniques include color theory because it is the best way to cancel out harsh blemishes or neutralize age spots in older clients. 

Learning about the undertones of the skin, what colors compliment the eye color, and how to make blemishes disappear is important for all estheticians. Using makeup over these spots is not just about layering foundation, it requires a knowledge of the color wheel. 

5- Perfect Winged Liner For Elongated Eyes

The feline eye trend is something that is popular for good reason. Elongating the eyes with liner and keeping them open is important for wedding makeup, print photoshoots, and more. As a makeup artist, it is important to practice creating the perfect winged liner, as well as learning liner types for different eye shapes. 

Advanced makeup techniques that you can hone in on are using a small triangle point liner in the inner corner of the eye. Follow the shape of the natural eye to make the shape feel more open and less squished. 

6- Use Powder To Make Lipstick Last Longer 

Whether it’s talking, eating, or just wearing a makeup look for long hours, lipstick needs to last. Blotting the lipstick and applying a translucent powder will help the color stay on the lips for much longer. This will make the lipstick a little more matte. You may have to repeat the process a few times in order to achieve your desired results. 

Learning Techniques From The Skin Institute

New Esthetics School Location The Skin Institute Saint George, UT

The Skin Institute teaches estheticians multiple skills that are needed to work in salons, medical spas, or plastic surgery offices. We pride ourselves on teaching the best techniques and offering hands-on experience to give students a competitive edge. Whether you are taking basic or master courses, our classes are 20:1, so you know that you will be getting face-to-face time with your instructor while also working in a clean and safe environment.

Filed Under: Master Esthetician, Esthetician

After finishing your schooling to become an esthetician, you will need to start building a client base of people who continue to come back to you. Having a clientele will help you see a more consistent income and help you get your name out to more people.

Esthetician, Building clientele as an esthetician

Having clients that come to you regularly and ones that trust you will help you build a solid reputation as an esthetician. They can then more fully recommend you to others that may become loyal customers in the future. If you are struggling to know where to begin in building your client base, here are some tips that may help you. 

1- Share Your Portfolio Online

Whether you build a website, post content on Instagram, or film videos on Youtube, sharing your work will build your clientele. You can utilize all of these resources to help get your work seen by more people and show your personality. When having makeup or skincare done, many people want to go to an esthetician they can relate with. 

Sharing your recent work will prove your expertise and help people make a visual connection with you. People need to see something around 7 times before they make a purchase or book a service. Share your website or social media with others as often as possible. 

2- Ask For Reviews To Reach New Clientele

Consumers turn to reviews in order to determine if a restaurant, business, or service is worth their money. Having satisfied customers write a review can help you improve the number of quality customers you attract. 

It may feel weird to ask your clients for reviews, but you could offer an incentive for writing a review and put up flyers with a QR code to your socials, giving ample opportunity for people to say something positive. If you get any negative reviews, address their concerns immediately and work towards improvement.

3- Network With Other Estheticians

While other estheticians are working to build their clientele, working with others to help recommend you to people can be a worthwhile endeavor. For example, finding an established esthetician who already has full books could recommend you to any new clients that reach out to them.

The Skin Institute Saint George, UT

You may also be able to get tips from other estheticians about how they built their client base from scratch or how they think you could reach new customers. 

4- Follow Up With Clients After Appointments

If your clients have a great experience with you and then they never hear from you again, this can be a reason that they never book another appointment. The days or even a week after the initial appointment is a great time to reach out and ask about how they liked their service, ask for a review, or ask them to share you on their social media. 

You can also create an email list that sends out automated emails with your recent deals or services. This is a great way to continue to reach clients without too much extra work on your part. 

5- Market Yourself On Multiple Avenues

We have discussed multiple different ways to share your work with potential clients, which will make your business much more memorable. Even if you don’t know a lot about marketing techniques, posting your work on social media, building a basic website, and sharing your prices around your workplace or on social media are all great ways to get exposure. 

Estheticians often carry a variety of products as well, this can be a great way to make some extra cash and get your name out to more people. You may be able to get purchases from people who are not your regular clients. 

Courses From The Skin Institute

5 Tips For Growing Your Clientele As An Esthetician

Our esthetician school offers multiple courses and hands-on experiences to help prepare you for a career as an esthetician. The Skin Institute offers basic esthetics courses and master esthetics courses so you can receive the best education for your unique needs. Learn more about what is offered and when you can sign up and start your career!

Filed Under: Esthetician, Esthetician School, Master Esthetician

Men's skin and grooming

Men’s skin and grooming can get overlooked in skincare blogs and ads. Many men often don’t know where to begin when it comes to skincare or skin-safe products. Master estheticians can help men and women learn more about their skin tips and how to have better grooming. Men can avoid skincare or multiple products because they don’t want to smell flowery or they don’t think their skin needs some extra love. 

The Skin Institute can help people of all genders and ages have healthier skin. We train our estheticians to treat multiple skin conditions and recommend products that will work for you. In this blog, we will share some men’s skin and grooming tips to help get you started. 

Beard And Beard Skincare Matter

While going beyond basic grooming can be good for men and women, focusing on the basics can be good as well. Taking care of your beard, the skin underneath and around the area will help you have healthier skin follicles and skin. 

Most skin issues that men experience revolve around beard and hair growth issues. It is important to shave correctly and apply products that work for your skin afterward. 

Beard areas are sensitive, so applying products can be hard. Try to apply with the beard hair growth instead of against it. Gentle exfoliation can also help remove dead skin cells and encourage hair growth. Exfoliating toners can be a lifesaver when it comes to men’s skin and grooming products. 

Most Men Have Combination Skin

Combination skin means you have dry areas and oily areas. Men have thicker skin, larger pores, and produce more oil so you will need to avoid thick creams or pasty products. Look for water-based products that can add hydration to your home skincare routine. 

Men’s Skin And Grooming Tips From A Master Esthetician

Estheticians should focus on limiting clogged pores and limiting ingrown hairs. Because men’s skin is more complex if you are looking for an esthetician to treat you, find one that has knowledge of men’s issues. 

Don’t Neglect Your Back, Neck, And Chest

Another tip for men’s skin and grooming is to apply products and take care of the skin on the rest of the body. The back and chest are prone to breakouts and can benefit from skincare products as well. When it comes to men’s skin and grooming, you will need to focus on multiple parts of the body besides just the face.

Back and chest hair removal is often a highly requested service for men. Ingrown hairs can also lead to irritated red bumps that can affect the look of your skin. Laser hair removal and exfoliation from master estheticians can help limit these kinds of issues. 

Home Care Can Be Simple

Men want simple skincare routines and guidelines that are easy to follow. Home skincare can be simple and still beneficial without needing a million different products.

If men have never done a skincare routine before, it is important to stick to the basics (cleansing, exfoliating, moisturizing, and sunscreen). Following these basics will help remove excess dirt from your face and protect you from skin cancer. 

Tips For Master Estheticians Serving Men

The Skin Institute Estetician Courses Saint George Utah

If you are studying to be an esthetician, there are some skills you should develop to use when you work with men. 

  • Shaving and exfoliating correctly are important for men’s skin and grooming. Use beard products that won’t clog pores and shave with the hair grain growth. 
  • Suggest supplements for men when they are trying to improve their skin and are still searching for products that work for their skin type. Vitamins and minerals can help decrease inflammation and limit acne on the outside of your body. 
  • If someone is new to skincare or new products, help them start with what they have on hand. Some products like sunscreen, moisturizer, or Vitamin C supplements can all help skin without needing to purchase a large number of products. 

Classes From The Skin Institute

The Skin Institute provides high-quality education and hands-on training for those who are interested in skincare, hair removal, or facial reconstruction. We have basic esthetics and master esthetic courses so you can have all the skills needed to work in a salon or medical spa. 
We are dedicated to providing the complete, dynamic education we know students need to become competitive and sought-after professionals. Contact us to sign up for courses or learn more about our team.

Filed Under: Esthetician

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552 N. Dixie Dr.
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Main #: (435) 429-2200
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